Reach high intent users that are ready to convert

Promoted Answers

About Promoted Answers

Promoted Answers are organic answers on Quora that work as an ad. This long-form ad unit allows you to own the conversation around your brand, product, service, or industry. Promoted Answers can be served by the entire Quora Ads targeting suite to reach new audiences within Quora.

Benefits of Promoted Answers

Thought Leadership

Have a voice in questions being asked about your organization or products.

Evergreen Answers

Content on Quora delivers leads and drives influence for the long term.

Amplify Existing Content

Use content from your blog/website to answer a question on Quora.

Following Quora Ads' best practices and testing various targeting strategies for a 60 day period, monday.com discovered their optimal combination of targeting and creative to reach an engaged audience on Quora.

Goal: Acquire new customers

Higher ROI than other ad platforms

Solution: A killer targeting strategy

monday.com, a team management B2B software tool, used ads on Quora to drive high quality leads at a higher ROI than other ad platforms.

20%

Conversion

rates

10M

Impressions

per month

Promoted Answers capture 

high-intent audiences

Use Promoted Answers to 

generate leads

Convey your business’s value prop in long-form text, while also converting Quora readers into leads by adding Lead Gen Forms to Promoted Answers.

Reach millions of users on Quora with Promoted Answers

DuckDuckGo realized there were already conversations happening about its service on Quora. As a result, they accelerated the buzz by promoting answers written by their CEO & Founder, Gabriel Weinberg, so that they could augment their presence on the platform in an authentic way.

Goal: Branding, awareness and

thought leadership

1.7B

Views

Solution: Join the conversation

DuckDuckGo offers tools to help you control your personal information online, including Private Search, which allows you to search the web without being tracked. With more and more Quorans researching Internet privacy, DuckDuckGo capitalized on this engaged audience and shared their message with Quora's 300+ million unique monthly visitors.

82k New Followers

9%

CTR