Promoted Answers are organic answers on Quora that work as an ad. This long-form ad unit allows you to own the conversation around your brand, product, service, or industry. Promoted Answers can be served by the entire Quora Ads targeting suite to reach new audiences within Quora.
Benefits of Promoted Answers
Thought Leadership
Have a voice in questions being asked about your organization or products.
Evergreen Answers
Content on Quora delivers leads and drives influence for the long term.
Amplify Existing Content
Use content from your blog/website to answer a question on Quora.
Promoted Answers capture high-intent audiences
Goal: Acquire new customers
monday.com, a team management B2B software tool, used ads on Quora to drive high quality leads at a higher ROI than other ad platforms.
Higher ROI than other ad platforms
10MImpressionsper month
20%Conversionrates
Solution: A killer targeting strategy
Following Quora Ads' best practices and testing various targeting strategies for a 60 day period, monday.com discovered their optimal combination of targeting and creative to reach an engaged audience on Quora.
Reach millions of users on Quora with Promoted Answers
Goal: Branding, awareness andthought leadership
DuckDuckGo offers tools to help you control your personal information online, including Private Search, which allows you to search the web without being tracked. With more and more Quorans researching Internet privacy, DuckDuckGo capitalized on this engaged audience and shared their message with Quora's 300+ million unique monthly visitors.
1.7BViews
82k New Followers
9%CTR
Solution: Join the conversation
DuckDuckGo realized there were already conversations happening about its service on Quora. As a result, they accelerated the buzz by promoting answers written by their CEO & Founder, Gabriel Weinberg, so that they could augment their presence on the platform in an authentic way.
“Quora has proven to be a valuable channel for us to connect and engage with a broad audience.”
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