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Updated October 2021 | Quora for Business Marketing Team

Commerce on Quora 

Quora is for shopaholics

In a survey conducted by Global Web Index, Quora users are 165% more likely to be shopaholics. These are shopping enthusiasts who use social media to find products, follow brands, discuss products online, and have purchased a product online in the past week. 
Over time, this led to an increase of shoppers reading Quora answers.
(GWI Core US 2021 H1, Internal Quora Data 2021)

To buy, or not to buy

Quora users are:
42%
more likely to discover new brands and products from social media ads
81%
more likely to discover new luxury products or services from online ads, and
48%
more likely to buy brands they see advertised
But they’re not your typical impulse buyers. Over 300M+ unique monthly visitors come to Quora to compare products, offer their reviews, and ask questions before their next purchase. In fact, 66% of Quora users use the internet to research products.
Quora combines the intent of search engines with the community of social media, making it easier for consumers to learn about their favorite brands or research new ones. Some brands’ Quora topics experienced a 100+% growth in views compared to the previous year.
YOY Growth in Topic Views
(GWI Core US 2021 H1, GWI Zeitgeist US June 2021, Internal Quora Data 2021)
Most Viewed Commerce Questions in 2021
(Internal Quora Data 2021)

Ready, set, shop!

Although Christmas is a few months away, consumers have their shopping lists and wallets ready.
Types of holiday gifts Quora users are planning to purchase
51%
of Quora users increased their online shopping in the past year
53%
of Quora users plan to shop on Black Friday, and users are
123%
more likely to spend more money on Black Friday this year than last year
Holiday research on Quora starts spiking in September, which makes now the perfect time to start reaching these users with Quora Ads today!
(GWI Zeitgeist US July 2021, GWI Zeitgeist US August 2021)

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